College Social Media

Social media is one way the College of Arts & Letters shares about the experiences and work of students, faculty, and alumni. It’s also a way to engage with people interested in the arts and humanities, as well foster affinity, belonging, and community.

College-level Accounts

These social media account are managed by the College of Arts & Letters Marketing & Communications Team:

College of Arts & Letters Messages & Goals

The College of Arts & Letters uses social media platforms to build community, share branded information and key messages, and engage with our different target audiences.

Having an active and polished social media presence, reinforces credibility, features stories from our community, and supports the reputation of the College of Arts & Letters.

College of Arts & Letters social content promotes and supports:

  • College and university belonging and affinity.
  • Art experiences, including academic opportunities.
  • Student learning experiences inside and outside the classroom.
  • Faculty excellence based on research, creative work, grants, and expertise.
  • Impact in the state of Michigan.
  • Impact and reputation of the College of Arts & Letters in the state, nationally, and internationally.

College of Arts & Letters: Types of Social Content

Audience: College and Dean’s Office

  • Content highlighting college impacts, reputational drivers, unique opportunities, and rankings.
  • Content showing expertise and excellence.
A Facebook post from the College of Arts & Sciences from December 17, 2024. The post text says: "Proud of this: Michigan State University's Linguistics Program is ranked in the Top 15 in the U.S. and #35 worldwide, according to QS World University Rankings." Two graphics follow depicting the "Top 15 Linguistics Program Nationwide" and "#35 Worldwide Linguistics Program."
An example of a Facebook post highlighting Linguistics program rankings.

Audience: Current students with College of Arts & Letters majors

  • Content showing experiential learning opportunities inside and outside of classes, often using photos from students (with permission).
  • Content highlighting internship and professional experiences inside and outside of classes, often using photos from students (with permission).

Audience: Graduates/alumni of College of Arts & Letters majors and programs

  • Content showing different career paths of recent graduates.
  • Content highlighting unique and inspiring careers of graduates, including impacts of their MSU education.
A Facebook post from the College of Arts & Sciences from January 8, 2025. The post text says: "Every year Michigan State University Art, Art History, and Design hosts the MSU Day of Design for Graphic Design students to show off their work and to encourage creative connections. At the event, students share their design work for review, connect with faculty, and network with alumni. More than 150 graphic design students participated this year. MSU Design Excellence Student Awards were also given out during the December event." Pictured are group photos of people interacting and showing off graphic design work.
An example of a Facebook post highlighting the Graphic Design Program’s annual Day of Design. This event is for current students to share their work and connect with faculty and alumni.

Audience: Faculty across College of Arts & Letters departments and programs

  • Content showing creative work, research, ideas that are connected with grant funding, news cycle, trends, strategic initiatives for the college and university.
  • Content highlighting partnerships and collaborations with other faculty, colleges, and units at MSU.

Audience: Donors to the College of Arts & Letters

  • Content showing connections with the college, its initiatives, and donors’ experiences.
  • Content highlighting impacts to support the college, programs, and university.

Accessibility

Accessibility is a priority for Michigan State University and the College of Arts & Letters to ensure content is inclusive and available for everyone.

This also means social media and digital content like photos, graphics, and videos need to be optimized for accessibility.

On college social media accounts, the College of Arts & Letters adds alternative text (also known as alt text) to photos and graphics and uploads closed captioning files or adds burned-in captioning on videos.

When using graphics, we use clear images and minimal text as part of the graphic. We include more of the details in the social media post text itself instead of the graphic image.

Social Consultation

The CAL Marketing Communications Team can consult with CAL department social accounts based on goals, strategy, and resources. For one-on-one social media consultations, contact Beth Bonsall.

Resources