College Social Media

The College of Arts & Letters uses social media platforms to build community, share branded information and key messages, and engage with our different target audiences.

College of Arts & Letters Messages & Goals

College-level accounts managed by the Marketing and Communications Team:

Having an active and polished social media presence, reinforces credibility, features stories from our community, and supports the reputation of the College of Arts & Letters.

We develop social media content for College of Arts & Letters social channels to promote and support:

  • College and university belonging and affinity. (Connects with university-level messaging and goals.)
  • Art experiences, including academic opportunities. (Connects with the Arts MSU university initiative, messaging, and goals.)
  • Faculty excellence based on research, creative work, grants, and expertise. (Connects with university-level messaging and goals.)
  • Impact in the state of Michigan. (Connects with university-level messaging and goals as “the state’s university.”)
  • Impact and reputation of the College of Arts & Letters in the state, nationally, and internationally. (Connects with college-level messaging and goals.)

We develop and share visual and diverse social content about:

College- and Dean’s Office-level strategic initiatives related to:

  • Impacts, reputational drivers, unique opportunities, and rankings.
  • Expertise and excellence.

Current students with College of Arts & Letters majors related to:

  • Experiential learning opportunities inside and outside of classes.
  • Internship and professional experiences inside and outside of classes.

Graduates/alumni of College of Arts & Letters majors and programs related to:

  • Different career paths of recent graduates.
  • Unique and inspiring careers of graduates, including impacts of their MSU education.

Faculty across College of Arts & Letters departments and programs related to:

  • Creative work, research, ideas that are connected with grant funding, news cycle, trends, strategic initiatives for the college and university..
  • Partnerships and collaborations with other faculty, colleges, and units at MSU.

Donors to the College of Arts & Letters related to:

  • Connections with the college, its initiatives, and donors’ experiences.
  • Impacts to support the college, programs, and university.

Accessibility

Accessibility is a priority for Michigan State University and the College of Arts & Letters to ensure content is inclusive and available for everyone.

This also means social media and digital content like photos, graphics, and videos need to be optimized for accessibility. Across our social media channels, the College of Arts & Letters adds alternative text (also known as alt text) to photos and graphics and uploads closed captioning files or adds burned-in captioning on videos.

When using graphics, we use clear images and minimal text as part of the graphic. We include more of the details in the social media post text itself instead of the graphic image.

Consultation

For one-on-one consultations regarding questions about social media, please submit a Marketing Request Form with the College of Arts & Letters Marketing Office.

Resources