The College of Arts & Letters is home to forward-thinking and inspiring faculty, scholars, students, and alumni. The Marketing Office is responsible for sharing the world-changing and transformative work and research happening in the College. The team develops engaging print and digital graphics, executes thoughtful social media campaigns, drafts well-researched stories and releases, and designs user-friendly websites.
The Marketing Office also can help you navigate online attacks and trolling if those issues arise. More information is at Guidance to Support Faculty and Staff Targeted by Online Attacks.
Content Services & Consultation
The Marketing Office supports strategic initiatives and communications for Dean Christopher P. Long and the College through innovative storytelling, marketing, and experiences.
Work is self-directed as well as in partnership with teams and offices related to faculty scholarship and research, experiential student learning, recruitment efforts, alumni engagement, and donor outreach. Departments and units in the College may make requests for Marketing Office consideration.
The College of Arts & Letters Marketing Office’s scope of work entails:
- Graphic design and visual branding (print, digital)
- Video footage and production
- Article and release writing/editing
- Media sharing/pitching (releases, faculty experts/topics)
- Story and digital experience development
- Marketing and campaign development
- Website development
- Web user experience and accessibility
- Surveys and analytics
The Marketing Office also consults with departments and units on story/experience development, marketing campaign development, communications plans, website development, web accessibility and user experiences, survey development, data and analytics metrics, social media strategy, public relations, and media pitching.
The Marketing Office is located on the first floor of Linton Hall along with the MSU Content Studio internship program. The Content Studio is an experiential learning opportunity for undergraduate students interested in gaining real-world hands-on experience in graphic design, journalism, PR, marketing, web development, video/film, and social media prior to graduation.
Contact firstname.lastname@example.org for media requests, connections with faculty experts, or for questions about the College of Arts & Letters at Michigan State University.