College Media Relations
The Marketing Office in the College of Arts & Letters offers support to faculty one-on-one as needed to help prepare for media requests and to talk through ideas to promote research more broadly.
The Marketing Office shares College of Arts & Letters articles with University Communications and other targeted media as makes sense based on the news value and topical angles. We can also support targeted news story pitches to highlight your work and scholarship and track faculty media mentions using the PR and media outreach tool Cision.
The Marketing Office also can help you navigate online attacks and trolling if those issues arise. More information is at Guidance to Support Faculty and Staff Targeted by Online Attacks.
- Beth Bonsall, Digital Communications Manager, Media Relations & Digital Strategy
- Ryan Kilcoyne, Senior Director, Marketing
The CAL Marketing Office serves as a liaison to contacts in University Communications to help amplify college and faulty research news and impacts in MSU communications channels and beyond. We also collaborate to tie experts and work from the College of Arts & Letters into university planned editorial calendars and content.
For faculty and academic staff, University Communications offers an Academic Toolkit to offer resources and tips for explain your work in language that is compelling and understandable to the public.
Some sections and resources include:
- Telling Your Story: A Step-by-Step Process
- Writing and Pitching The Conversation
- Talking to the Media
- MSU Social Media Guidelines
2022/23 Media Training
The Marketing Office works with University Communications to offer different media training opportunities for faculty in the College of Arts & Letters. A future fellowship program is also in early development.
Friday, October 28, 2022: 11:00 AM-1:30 PM (including lunch)
The College of Arts & Letters and the Marketing Office are excited to host for the first time a Faculty Media Training Workshop in partnership with University Communications. Some faculty members from the college will also be sharing about their media experience and insights in this increasingly important realm of public scholarship.
The workshop is open to all faculty in the College of Arts & Letters. This is an in-person workshop that includes lunch. Learn more about the Faculty Media Training Workshop. The registration deadline is October 12, 2022.