College of Arts & Letters: Media & Public Relations

The Marketing Office in the College of Arts & Letters offers support to faculty one-on-one as needed to help prepare for media requests and to talk through ideas to promote research and scholarship more broadly.

The Marketing Office shares College of Arts & Letters articles with University Communications and other targeted media as makes sense based on the news value and topical angles. We can also support targeted news story pitches to highlight your work and scholarship and track faculty media mentions using the PR and media outreach tool Cision.

The Marketing Office also can help you navigate online attacks and trolling if those issues arise. More information is at Guidance to Support Faculty and Staff Targeted by Online Attacks.

Contacts

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Beth Bonsall

bonsallb@msu.edu

Digital Communications Manager, Media Relations & Content Strategy

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Ryan Kilcoyne

kilcoyne@msu.edu

Senior Director, Marketing

University Communications: Media & Public Relations

The CAL Marketing Office serves as a liaison to contacts in University Communications to help amplify college and faulty research news and impacts in MSU communications channels and beyond. We also collaborate to tie experts and work from the College of Arts & Letters into university planned editorial calendars and content.

For faculty and academic staff, University Communications offers an Academic Toolkit to offer resources to help explain your work in language that is compelling and understandable to the public.

Academic Toolkit

Telling Your Story: A Step-by-Step Process

Talking to the Media

MSU Social Media Guidelines

2022/23 Faculty Media Training

The Marketing Office works with University Communications to offer different media training opportunities for faculty in the College of Arts & Letters.

A Fall 2022 workshop, How to Amplify Your Work through Media & PR, was open to all faculty in the College of Arts & Letters and held on Oct. 28, 2022. A similar Spring Semester 2023 workshop will be offered on Feb. 17, 2023.

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There is also planning around other future media training opportunities, including way to partner with departments and existing fellowship programs.

Spring Semester 2023

Feb. 17, 2023: 11:00 a.m.-2:00 p.m.: On campus

This in-person workshop, How to Amplify Your Work through Media & PR, will provide researchers and scholars with tips and techniques for successful media interviews, including what journalists are looking for during an interview. It is open to all faculty in the College of Arts & Letters.

Presenters will include experts from Finn Partners, MSU University Communications, and the College of Arts & Letters Marketing Office. Additionally, Mohammad Hassan Khalil, Professor in the Department of Religious Studies and Director of Muslim Studies, will share about his media experiences and insights in this increasingly important realm of public scholarship.

NOTE: This workshop is currently full, but please email Beth Bonsall at bonsallb@msu.edu if you’d like to be notified of future media training opportunities.

Fall Semester 2022

The College of Arts & Letters and the Marketing Office hosted for the first time a Faculty Media Training Workshop, How to Amplify Your Work through Media & PR, on Oct. 28, 2022. The workshop was offered in partnership with University Communications. Suzanne Evans Wagner, Associate Professor, Department of Linguistics, Languages, and Cultures; and Jeff Wray, Professor, Department of English also shared their media insights in this increasingly important realm of public scholarship