College of Arts & Letters: Media & Public Relations

The Marketing Office in the College of Arts & Letters offers support to faculty one-on-one as needed to help prepare for media requests and to talk through ideas to promote research and scholarship more broadly.

The Marketing Office shares College of Arts & Letters articles with University Communications and other targeted media as makes sense based on the news value and topical angles. We can also support targeted news story pitches to highlight your work and scholarship and track faculty media mentions using the PR and media outreach tool Cision.

The Marketing Office also can help you navigate online attacks and trolling if those issues arise. More information is at Guidance to Support Faculty and Staff Targeted by Online Attacks.

Contact

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Beth Bonsall

bonsallb@msu.edu

Public Relations & Digital Strategist

Faculty Media Training

The Marketing Office works with University Communications to offer different media training opportunities for faculty in the College of Arts & Letters.

College of Arts & Letters Faculty Media Training Workshops are offered during the fall and spring semesters in partnership with University Communications. (Academic year 2024-2025 dates to come.)

2023-2024 Media Training Workshops

The overview workshop, How to Amplify Your Work through Media & PR, will be available to College of Arts & Letters faculty with presenters from University Communications and the College of Arts & Letters Marketing Office. Workshops are offered during the fall and spring semesters

  • March 8, 2024: Peer Faculty Leads: Kinitra Brooks, Associate Professor and Leslie Endowed Chair in Literary Studies, Department of English; and Jon Frey, Associate Professor, Department of Art, Art History, and Design.

  • Oct. 13, 2023: Peer Faculty Lead: Kelly Salchow MacArthur, Professor of Graphic Design in the Department of Art, Art History, and Design, shared some of her experiences and insights related to working with media during this training.

Other Opportunities

There is also planning around other future media training opportunities, including university-wide lunch and learn events and exploration of ways to partner with departments and existing fellowship programs within the College of Arts & Letters.

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University Communications: Media & Public Relations

The CAL Marketing Office serves as a liaison to contacts in University Communications to help amplify college and faulty research news and impacts in MSU communications channels and beyond. We also collaborate to tie experts and work from the College of Arts & Letters into university planned editorial calendars and content.

For faculty and academic staff, University Communications offers an Academic Toolkit to offer resources to help explain your work in language that is compelling and understandable to the public.

Academic Toolkit

Telling Your Story: A Step-by-Step Process

Talking to the Media

MSU Social Media Guidelines

2022-2023 Faculty Media Training

The inaugural media training workshop for faculty in the College of Arts & Letters was held in Fall 2022. How to Amplify Your Work through Media & PR was held on Oct. 28, 2022.

Presenters included experts from Finn Partners, MSU University Communications, and the College of Arts & Letters Marketing Office. Suzanne Evans Wagner, Associate Professor, Department of Linguistics, Languages, and Cultures; and Jeff Wray, Professor, Department of English also shared their media insights in this increasingly important realm of public scholarship.

A similar Spring Semester 2023 workshop was offered on March 17, 2023. Mohammad Hassan Khalil, Professor in the Department of Religious Studies and Director of Muslim Studies, shared about his media experiences as a part of this training.