How to Amplify Your Work through Media & PR

This Media Training Workshop is open to all faculty in the College of Arts & Letters. It will be held in person and on campus on Oct. 13, 2023 from 11:00 a.m.-2:00 p.m. Lunch will be provided.

The deadline to register was Sept. 29, 2023.

Contact Beth Bonsall at to be added to a waitlist for the spring 2024 workshop.

Media Training Workshop Description

As a scholar and researcher in the College of Arts & Letters, you help solve the world’s most pressing problems. To truly impact others, your voice needs to be heard more broadly to help create a more engaged and informed society.

Working with journalists gives academics opportunities to provide accurate, informative updates about events, projects, and research that are then communicated to the general public, decision-makers, funders, and other academics.

Workshop Agenda

The thought of working with the media can be daunting. This media training workshop provides tips and techniques for successful media interviews, including what journalists are looking for during an interview. Participants learned about:

  • Developing and preparing your key messages using straightforward language.
  • Staying on message and controlling the interview with media.
  • Handling tough questions from TV, news, and radio journalists.
  • Working with The Conversation, a media outlet that publishes faculty experts as authors.


Presenters included experts from MSU University Communications and the College of Arts & Letters Marketing Office.

  • Sydney Hawkins, Director of Public Relations, MSU University Communications
  • Alex Tekip, Public Relations Strategist, MSU University Communications
  • Beth Bonsall, Public Relations & Digital Strategist, College of Arts & Letters

Peer Faculty Lead

Additionally, Kelly Salchow MacArthur, Professor of Graphic Design in the Department of Art, Art History, and Design, will share some of her experiences and insights related to working with media in this increasingly important realm of public scholarship.

If you have questions, please contact Beth Bonsall at