How to Amplify Your Work through Media & PR

Friday, March 17, 2023 (rescheduled): 11:00 a.m.-2:00 p.m. (including lunch)

This Media Training Workshop is open to all faculty in the College of Arts & Letters. This workshop will be in person and held on campus.

NOTE: This workshop is currently full, but please email Beth Bonsall at bonsallb@msu.edu if you’d like to be notified of future media training opportunities.


As a scholar and researcher in the College of Arts & Letters, you help solve the world’s most pressing problems. To truly impact others, your voice needs to be heard more broadly to help create a more engaged and informed society.

Working with journalists gives academics opportunities to provide accurate, informative updates about events, projects, and research that are then communicated to the general public, decision-makers, funders, and other academics.

Workshop Agenda

The thought of working with the media can be daunting. This workshop provides tips and techniques for successful media interviews, including what journalists are looking for during an interview. Participants will learn more about:

  • Developing and preparing your key messages using straightforward language.
  • Staying on message and controlling the interview with media.
  • Handling tough questions from TV, news, and radio journalists.
  • Working with The Conversation, a media outlet that publishes faculty experts as authors.

Presenters

Presenters include experts from Finn Partners, University Communications, and the College of Arts & Letters Marketing Office. Additionally, Mohammad Hassan Khalil, Professor in the Department of Religious Studies and Director of Muslim Studies, will share about his media experiences and insights in this increasingly important realm of public scholarship.

  • Andy Schueneman, Senior Partner, Finn Partners
  • Sydney Hawkins, Director of Public Relations, MSU University Communications
  • Alex Tekip, Public Relations Strategist, MSU University Communications
  • Ryan Kilcoyne, Senior Director of Marketing, College of Arts & Letters
  • Beth Bonsall, Digital Communications Manager, College of Arts & Letters

If you have questions, please contact Beth Bonsall at bonsallb@msu.edu.