How to Amplify Your Work through Media & PR

This Media Training Workshop is open to all faculty in the College of Arts & Letters, and it’s for people with media experience, as well as those who are interested in learning more.

The next workshop will be March 8, 2024 from 11:00 a.m.-2:00 p.m. Lunch will be provided.

Registration closed on Feb. 22, 2024. If you have questions, contact Beth Bonsall at bonsallb@msu.edu.


Media Training Workshop Description

As a scholar and researcher in the College of Arts & Letters, you help solve the world’s most pressing problems. To truly impact others, your voice needs to be heard more broadly to help create a more engaged and informed society.

Working with journalists gives academics opportunities to provide accurate, informative updates about events, projects, and research that are then communicated to the general public, decision-makers, funders, and other academics.

Workshop Agenda

The thought of working with the media can be daunting. This media training workshop provides tips and techniques for successful media interviews, including what journalists are looking for during an interview.

You’ll also find out about the media support, resources, and communication outlets available within the College of Arts & Letters and Michigan State University.

Learn more about:

  • Developing and preparing your key messages using straightforward language.
  • Staying on message and controlling the interview with media.
  • Handling tough questions from TV, news, and radio journalists.
  • Working with The Conversation, a media outlet that publishes faculty experts as authors.

Presenters

Presenters will include experts from MSU University Communications and the College of Arts & Letters Marketing Office.

  • Sydney Hawkins, Director of Public Relations, MSU University Communications
  • Alex Tekip, Public Relations Strategist, MSU University Communications
  • Beth Bonsall, Public Relations & Digital Strategist, College of Arts & Letters

Peer Faculty Leads

Additionally, experienced College of Arts & Letters faculty members will share some of their experiences and insights related to working with media in this increasingly important realm of public scholarship.

  • Kinitra Brooks, Associate Professor and Leslie Endowed Chair in Literary Studies, Department of English
  • Jon Frey, Associate Professor, Department of Art, Art History, and Design

If you have questions, please contact Beth Bonsall at bonsallb@msu.edu.