Media Outreach & Public Relations

The Marketing & Communications Team in the College of Arts & Letters offers support to faculty who are interested in expanding their online presence and public scholarship.

We also partner with University Communications and Marketing on media consulting and training. (Learn more: Media Training)

College of Arts & Letters: Media & Public Relations

We provide one-on-one consultation about media interests and ideas for promoting research and creative work more publicly. This form of public relations (PR) can help shape perceptions and expand the reach and understanding of your work.

This media and PR support can include things like:

  • Discussion of opportunities with MSU channels and with The Conversation.
  • Review of media outlets and reporters.
  • Ideas and development of direct media pitch opportunities.
  • Key message development connecting expertise to trends and news cycles.
  • Interview preparation before talking with reporters.
  • Recommendations for optimizing online presence, including the College of Arts & Letters People Directory.

Media Mentions and Tracking

Being quoted in external media can dramatically increase the visibility and reach of your expertise and work.

We track College of Arts & Letters programs and faculty members mentioned in external media outlets using a Cision PR and media outreach tool.

We log media mentions and share in different ways across College of Arts & Letters communication channels. We also can provide different types of reporting dashboards and data.

Support for Online Attacks

In partnership with College of Arts & Letters leaders, the Marketing & Communications Team can help you navigate online attacks and trolling if those issues arise. (Learn more: Guidance to Support Faculty and Staff Targeted by Online Attacks)

Headshot Portraits

Headshot portraits are important to optimize your online presence and for media opportunities.

You can get an updated portrait taken by working with:

University Communications and Marketing Collaboration

The CAL Marketing and Communications Team works closely with University Communications and Marketing to help amplify college news and impact, faculty research, and creative scholarship across MSU communications channels and with external media outlets.

We also connect University Communications and Marketing with faculty for MSU campaigns, editorial coverage, and media requests.

One-on-one and group media training opportunities are also available. (Learn more: Media Training)

Media and PR Contacts

College of Arts & Letters: media@cal.msu.edu

MSU University Communications and Marketing: media@msu.edu

MSU Faculty Resources

MSU University Communications and Marketing offers the Academic Toolkit to help faculty prepare for media opportunities, including ways to develop key messages and explain academic and creative work for a public audience.

Academic Toolkit

Telling Your Story: A Step-by-Step Process

Talking to the Media

MSU Social Media Guidelines