The College of Arts & Letters is home to forward-thinking and inspiring faculty, scholars, students, and alumni. The Marketing Office is responsible for sharing the world-changing and transformative work and research happening in the College. The team develops engaging print and digital graphics, executes thoughtful social media campaigns, drafts well-researched stories and releases, and designs user-friendly websites.
The Marketing Office also can help you navigate online attacks and trolling if those issues arise. More information is at Guidance to Support Faculty and Staff Targeted by Online Attacks.
Photo/Video/Media Permissions
When sharing media of others in social media posts, web pages, or other digital content, permission is required. That could be email communications where permission is given or could be through the more formal MSU Photo/Video/Media form that the College of Arts & Letters also uses.
- MSU Photo/Video/Media Release (online form) with the short link http://go.cal.msu.edu/ImageRelease
- MSU Photo/Video/Media Release (PDF form to print and use in person)
Content Services & Consultation
The Marketing Office leads strategic communications for the Dean’s Office and the College of Arts & Letters, by crafting innovative storytelling, impactful marketing strategies, and engaging communications that showcase the college’s excellence.
Our work aligns closely with college and university strategic planning priorities, through a blend of self-initiated projects and collaborative partnership with teams and offices. We support initiatives that showcase faculty scholarship and research, elevate experiential student learning, bolster recruitment and retention efforts, strengthen alumni connections, and enhance donor engagement. Departments and units within the college are welcome to make requests for Marketing Office support and consultation.
The College of Arts & Letters Marketing Office’s scope of work entails:
- Graphic design and visual branding for print and digital
- Photography and videography capturing and production
- Writing and editing for articles and news releases
- Media relations, including sharing and pitching stories, faculty expertise, and topics
- Story and digital experience development
- Marketing strategy and campaign development
- Website design, development and user training
- Web user experience (UX) design and accessibility compliance
- Survey development and analytics reporting
The Marketing Office also consults with departments and units on a variety of initiatives, including storytelling and experience development, marketing campaign creation, communications planning, website development, web accessibility and user experience optimization, survey creation, data analysis and metrics, social media strategy, public relations, and media outreach.
Share Your Story with Us
Have a great story idea or news to share? We want to hear from you! Our department is always looking for compelling stories to showcase the achievements and diverse voices within the College of Arts & Letters community. Please submit your story ideas using the link below, and we’ll let you know if we are able to assist you with writing your story.
Campus Location
The Marketing Office is located on the first floor of Linton Hall along with the MSU Content Studio internship program. The Content Studio is an experiential learning opportunity for undergraduate students interested in gaining real-world hands-on experience in graphic design, journalism, PR, marketing, web development, video/film, and social media prior to graduation.
Media Requests
Contact media@cal.msu.edu for media requests, connections with faculty experts, or for questions about the College of Arts & Letters at Michigan State University.