MSU Federal Credit Union has a core value of Giving Back to the Community, which providing financial education and improving financial literacy in the communities we serve plays a major role. We offer financial seminars, offer financial education programs for various groups in the community, provide resources online and in the branches, and recently have created a financial education app for iOS and Android entitled Financial 4.0 with a target audience being MSU students. Although we offer financial education through a variety of channels, it is a challenge to make it fun, creative, and engaging.
REGISTRATION DEADLINE EXTENDED!
Register yourself or your team for the challenge by March 2nd at http://go.cal.msu.edu/deanschallenge2016
Want more information? Drop by 120 Linton Hall on Monday February 29 or Tuesday March 1 between 12pm and 1pm to ask questions, learn more, or to sign up your team.
Information
There are number of ways companies try to make their websites, apps and social media fun and engaging. Think of some of your favorite websites, mobile apps, companies, and influencers on social media – what do they do that keeps you coming back? Fitness apps and websites accomplish this through use of gamification in the form of challenges that reward you with points when successful.
Some apps, like Flipboard, rely solely on presentation and a unique way for the user to interact with the content.
Beyond just the digital world, some advertising campaigns that do this are:
- “Truth” Anti-smoking campaigns
- “#LikeAGirl”
- “Someone waits for you at home”
- “I’m a Mac. I’m a PC”
- Ad Council does a lot of impactful ads
The Challenge
Our challenge to you is to create an engaging, multi-channel Financial Literacy Experience that focuses on topics of financial savings and budgeting. Communication channels can include any combination of the following: Print, Electronic, Web, Mobile, Social Media, Email, Short Online Videos, SMS Messaging and/or Push Notifications. (Minimum of 3 in the campaign)
Submission
Campaigns should be submitted as a PowerPoint or Keynote presentation and highlight each communication channel included in the campaign. Finalists will present to a panel of individuals from MSU and the MSUFCU.
How Do I get Involved?
Form a team with at least 2-3 members and register to participate in the challenge at http://go.cal.msu.edu/deanschallenge2016 by Wednesday March 2, 2016.
There will be a kickoff meeting scheduled before Spring Break (at least 1 team member must attend) and a first round of presentations will begin in late March. Final presentations will take place in late April.
Winners
Winners will be selected by the panel after the final presentations. The winner will receive a $2,500 prize, with prizes of $1,500 and $1,000 for the second and third place entries.
Resources
When MSUFCU creates digital or print content on savings and/or budgeting we find our regulatory copy at https://www.ncua.gov.
Questions?
Have any questoins about the competition? Email cal@msu.edu
